Thursday 5 June 2014

Save the Parsi



With my arithmetic stuck between the digits of my ten fingers, I cannot risk a comment on Ms Heptulla's very advanced calculation that the Muslims, at 13-point-some percent are not a minority. Attractive, clever and convenient as the idea is, I will let that pass.
What really won my heart was her concern for what she considers the real minority -- the Parsis. We must, she said, make sure that their numbers do not diminish any further.
I am completely with the honourable Minister in this, her concern for the Parsis. With her I would hang my abacus upon the willow and weep if that disaster happened. Like Abou Ben Adhem, may their tribe increase, I pray.
What I am anxious to see in the near future is what steps the Minister plans to take to increase their numbers. I am sure she will consider all measures -- political, social, anthropological, legal, scientific, technological...whatever. Not easy, this reversal of the diminishing trend. Since Parsis are not allowed to marry non-Parsis (as a result of their promise never to convert) the problem is compounded. The progeny of a formal alliance of a Parsi with a non-Parsi is not considered Parsi. So every mixed marriage is anathema to the Parsi Book of Numbers. The mind races to all obvious possibilities: fertility departments in Parsi General Hospitals, a reduction in the marriage age for Parsis, exclusive Parsi sperm banks and a total ban on birth control and mixed marriages. Other more titillating and mischievous routes have been suggested; but of course, Ms. Heptullah will think of more and better solutions to this problem, surely.
            Oh how I love the Parsi. Right from school and college days, right up to my years in advertising, I have held the Taraporewalas, Dinshaws, Mistrys and all those affectionately called bawas close to my ventricles. Their Hindustani abuses, cutely yodelled, their readiness to laugh at themselves, their total lack of guile and the luminescent Parsi-peg they so readily offer to quench a little thirst I found endearing indeed.
Oh, yes, Ms. Heptulla. Save the Parsi, please.
            I have suffered a great loss in moving out of Mumbai in that I am not able to accept those invitations to an agiary for weddings and navjots. I am sure I am not alone in my partiality to this social treat. Who will not remember those occasions, when ears perked up for that call, Jamwa chaalo you made a dash for the gormandising arena only to find yourself in the third row, having being beaten by smarter legs than your own? And as you stood, gushing saliva onto your starched dress-shirt, you watched the cruelly teasing passage of chicken farcha, patranu maachi, Sali boti, dhansaak and the entire lagan nu bonu before your now half-glazed eyes. And when you sat down to the feast, your belt slyly loosened by two spaces at least, your Grace Before and After Meals, discreetly belched would be a silent God save the Parsi. Foreshadowing the sentiments of our gracious Minister.
            But dismiss me and my personal biases as so much hogwash. Who among us Indians has not sipped of that legendary glass of milk sweetened at Sanjan so many centuries ago? You may take for granted the industrial, commercial and economic sweetening of India by the likes of the Tatas and the Godrejes or the global flourish of aapro Zubins baton. You may invoke the memory of names like Dadabhai Naoroji, JRD and Homi Bhabha down to a more recent Russi Mody or your very own baug friend, Pesu. I ask you to think back to the nicest, liveliest, the most gracious, most talented and jocular people you have known. I can bet you a Parsi peg that if you have lived in Mumbai, most of them on your list would be bawas. Real darrrlings, as they call everyone else.
            Think about it. Where could you turn for migraine relief after that verbal chappal-throwing on a Goswami show if not to Bawa Cyrus Broachas mad Week that Wasnt?
            How else would you take away the bad taste in your mouth left by all that biased, sensationalist and depressing reportage except by snacking on Bachchis kurkure columns?
            And who will interpret the law for us common folk without all that thorny legalese and with that honest Parsi intent we have come to trust but our familiar Soli Sorabjee?
Come to think of it, we have to say a quiet thank you too to my good Parsi friend on Indias Madison Avenue, Sam Balsara for helping to put a shine on our new Prime Minister. Oh yes, Minister, you need to save the Parsi.
In all this, we can be sure, under the promised certainties of the new regime, that in naming the Parsis, the honourable Minister is not displaying any favouritism merely because of all the endearing qualities of this minority that I have incompletely enumerated. In time, we can expect other small enough social groups to be included in this programme of national salvation. One might well include the Jarawas of the Andamans, who despite their poisoned arrows and robust penile displays could be worthy candidates for saving and for inclusion in our list of minorities. And then, maybe, she would know of some more. Like the Jews perhaps, who may come in handy in case of a needed Entebbe type operation in the future?
Others, such as the Christians, who count themselves as blessed minorities had better read the new arithmetic on the wall. Their percentages may look small but their numbers are a little too large for comfort. They account for a measly 2%. But in terms of numbers, you may find more practising Christians in India than in all of Europe. So there, you have it. By the same logic, not a minority. To qualify for minority status worthy of demographic salvation, you better dwindle down to a size where you cannot be any trouble. Like the Parsis. Or the Jews. Or the Jarawas.
In the mean time, the Parsis would do well to seize the moment. An opportunity of many lifetimes. The State that welcomed them to India way back in 1599 in Sanjan is now the model for the countrys governance and even the language that they speak (minus their own sweet musical grace notes) may well be on its way to becoming the lingua franca after the Messianic dawn of May 16, 2014. 

Tuesday 28 January 2014

Sudhir Deokar

 
Sudhir Deokar
The 3-D Art Director

The early 60s. I was a cub writer then, Sudhir a young tiger. Every day I watched him roar, bold and resonant on his easel. And I cowered behind my table wondering what I was doing in a place like this? Tentatively I handed him a line for an Esso advertisement, expecting a growl of disapproval. He looked at it for a moment and with the salivary articulation of well-chewed paan, he said: “Tomorrow.” The next morning I glanced at his easel and grew a hundred feet tall. There was my line on his layout, for sure, but barely recognizable even to me.  Sudhir had made it resonate beyond the thesaurus.
            He did this always. He took lines and gave them roundness, movement, dimension, resulting in halos for copywriters, account directors, clients and their brands. He freed the Air-India Maharaja from the croquill’s ruthless line and caressed him with that soft roundness. He poured sex appeal into Haryana Breweries’ beer barrels, played mid-wife to both DCM and Wipro Data Products and placed Hamdard on the medical pedestal it deserved. Name any Thompson brand from the early sixties to the Millenium year; Sudhir has gilded it with his brush. He retired as Creative Chief of the Mumbai office of HTA.
            He worked his magic with 6-B pencil, croquill, Rotring, Indian ink, water-colours and his sable hair wand; conjuring up caricatures, cartoons, stylized drawings and life-like water colours; his 20-minute layouts often used as artwork. Artwork became works of art, clients having them framed and put up in their offices. His visualisation of human situations or tabletop was photographically perfect. When the final picture was taken in the studio, you might not be able to tell the difference between the photographed picture and the 20-minute wash drawing. Mitter Bedi, Obi, Salian and so many others would marvel at the lens that was Sudhir’s eye.
            For close to three decades he gave my work the visual sanctification of his brush, and I feel blessed. I know that many who came before and after me will echo my feelings. He had the bigness and breadth to work with most anyone – from trainee to guru. Many of his trainees are gurus now. I look with awe today at a generation that thrives on the digital evacuation of ideas, but I still thrill to the memory of those visual insights shaped by hand and eye by artists like Sudhir. He was loved by all – from the most cussed of executives to the most difficult of clients.
            Besides being my creative soul mate, Sudhir became a friend of the family. His passing is a deep gash that my soul will have to bear for ever.

Ivan Arthur. Goa
Ivan.arthur@gmail.com
           
           

This tribute was published in afaqs and Campaign